A is for Atayne | Even a couch potato needs good performance gear.

Okay, so maybe it’s not fair to call myself a couch potato. As my many hiking posts show, I enjoy being active and love to be outside exploring Maine, but I’m not comfortable with the word athlete. I once tried with little success to play at that level. I ran track for one year in High School. My strongest memory from that season is consistently coming in last place for my event.

The reality is that I could never be a true athlete. I don’t have the physical aptitude and in all honesty no desire to commit to that level of training. However, I do understand the importance of living an active life and, when I’m not trapped at my keyboard, I am always looking for ways to move my body.

Since I’m trying to stay active, I might as well do it while wearing stylish, fun athletic gear. My first Maine based company is Atayne. While they are headquartered in Brunswick, Maine their manufacturing currently takes place out of state but is all US based.

Atayne markets themselves not only to people who like to be active and get outside but are also passionate about the environment and progressive causes. Atayne is a certified B Corporation. According to the B-Corporation Website [“B Corporation.” What are B Corps? | B Corporation. N.p., n.d. Web. 05 Feb. 2017.]

“B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business.”

I love supporting a local business that has such a strong focus on their social and environmental impact. I had no idea this corporate classification existed until I found Atayne but will make a point to search out other B corporations in the future too.

My introduction to Atayne was at a warehouse sale hosted at OxBow Brewing in Portland so not only did I get to shop for some eco-conscious active wear, but I also got to do it while enjoying great Maine craft beer. We got our first stamp on our Maine Beer Trail map too which is one of my bucket list items for this year. How awesome is that?

For the warehouse sale, Atayne brought three racks of clothing which was a great initial first pass at their products. They have a large, more extensive product line on their online store. They utilize just in time manufacturing so it makes sense that a warehouse sale would have limited items.

Fortunately, there were plenty of choices for me and I bought two tops: a gray t-shirt and another long sleeve bright blue athletic top. The t-shirt has a fun Maine graphic which is perfect for someone with a blog called Weekends in Maine. Both tops are made from 100% recycled polyester.

I’ve been wearing the long sleeve top out on my winter hikes layered over long underwear. Layers are key in Maine winters. I’m looking forward to breaking in my short sleeve one soon. Although it’s snowing again in Maine today, so it might be a little while before I get the chance.

Do you know of any other B-Corps? Do you search out companies that are environmentally and socially responsible?

things to know
Company Name Atayne
Location 135 Maine St, Suite A #131
Brunswick, ME 04011
Phone (888) 456-0470
Website Atayne
Favorite ♥ B-Corp Registration

WIM Signature

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44 thoughts on “A is for Atayne | Even a couch potato needs good performance gear.

  1. Nilanjana Bose says:

    The shirts look great. I like buying green and recyclable wherever possible. Buying local isn’t always possible in my situation 🙂 except when I am travelling

    All the best for a successful Challenge,
    Theme : Arabiana

    Liked by 1 person

    • Weekends in Maine says:

      Yes, buying local is not an option for everyone. We’re lucky here in Maine as the buy local movement has really grown. I love exploring what is available locally. I also love to travel and to find “local” products from my trips.


  2. Molly says:

    What an informative post! I’ve never heard of a B Corporation before, nor Atayne, but I am trying to lead a more fit, active lifestyle and need a new wardrobe that is more conducive to that.

    Liked by 1 person

  3. J.S. Pailly says:

    Now that I know about B-corporations, I’ll be sure to look out for them. Like you, I don’t consider myself an athlete, but I do make a point to exercise and stay healthy. It’s funny how having the right kind of clothes really does make that easier.

    Liked by 1 person

  4. Louise says:

    I like the idea of B-Corps – so thank you for that education. I have seen some good examples of companies focussed on social and environmental justice though – so I love reading about other ways this is manifesting.

    The clothes look great! Three cheers for active living and all the best with the challenge.

    Liked by 1 person

  5. Rhonda Albom says:

    My daughter is at university now studying Fashion design with a minor in sustainability. This is right up here alley. She has just started an internship today with a company that is known for its sustainability practices. I wonder if they have the same b-corp rating here in NZ.

    Liked by 1 person

  6. leannelc says:

    Nothing feels better than clothes that are well made and made to high standards. You are lucky to be able to access such great workout gear (I can’t believe it’s snowing in Maine – it’s sunshiny and hot in Australia!)
    Leanne | cresting the hill

    Liked by 1 person

  7. Lisa says:

    You also described my level of “athleticism”. I love to go out for walks & sightseeing but if you see me running, you better run too because something scary is after me!
    It’s so fun to wear clothes with your state on it (I live in Michigan) – makes you feel sorry for those who like in boring square states – it just doesn’t work for them!
    Lisa / Tales from the Love Shaque

    Liked by 1 person

  8. serenasinclair says:

    I have never heard of a B-corp and looks like I’m not alone in that. I can’t say I always seek out environmentally friendly stores, but when I happen to discover a store I shop at is that way I get really excited about it and will choose to shop there over other places. So like a step in the right direction??

    Liked by 1 person

    • Weekends in Maine says:

      It really does look like it’s a new thing for most people. I know it was for me. Sometimes it’s hard to search out eco-friendly items/stores because there’s so much information overload. It can be overwhelming. But, it’s great that you revisit them once you stumble on them.

      Liked by 1 person

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